Companies today are losing track of their valuable equipment, and it's causing some serious problems. Whether it's oil rigs, construction machines, or hospital tools, things are going missing, and it's costing big money. Instead of keeping everything running smoothly, businesses are facing big losses, delays, and higher costs.
In the Middle East, asset-heavy industries like oil and gas, construction, and logistics are losing billions because they can’t keep track of their equipment properly. Let’s look at how this is affecting each sector:
Oil & Gas Sector: Companies lose up to $300 million every year because equipment is stolen or poorly managed. Some even lose up to 10% of their yearly revenue just because they can’t track everything properly. The oil and gas sector can lose up to 10% of its annual revenue due to inefficient asset management practices, further illustrating the importance of visibility. [Source] [Source]
Construction Sector: Missing or stolen equipment costs this industry about $400 million every year. On top of that, every day a machine is out of service, it costs companies $1,000 in project delays. [Source]
Logistics: Without good asset tracking, the logistics industry loses around $1 billion a year. Proper tracking can improve delivery efficiency by 15%, which would save a lot of money. [Source]
Retail Sector: Stores lose a lot of money from inventory going missing. Using technology like RFID can reduce these losses by 25%, but it’s still a big problem. [Source]
Healthcare Sector: Hospitals lose about $4 million every year from misplaced medical equipment. This also slows down patient care and raises operational costs. [Source]
This guide explores asset tracking solutions, along with a few emerging options with untapped potential. Each technology's benefits and shortcomings are discussed, providing a comprehensive overview. Additionally, you'll find case studies and real-world examples of how companies are successfully leveraging these technologies today.

In today's fast-paced business environment, organizations across multiple sectors face significant challenges in managing their physical assets. The inability to effectively track and monitor these assets often leads to substantial losses, inefficiencies, and increased operational costs.
Across these industries, the inability to track and manage assets is leading to major financial losses, project delays, and inefficiencies. The question now is: How can businesses get better control of their assets to stop these losses?
What is Asset Tracking?
Asset tracking refers to the systematic monitoring of a company’s physical assets using various technologies, to name a few; GPS tracking systems, barcode scanners, or radio-frequency identification (RFID) tags. Physical assets can include any equipment or vehicles such as rigs, generators, forklifts, cranes, laptops, and other fixed or movable equipment crucial for business operations.
The Benefits of Asset Tracking
Asset Visibility with Zero Search Time: With asset tracking, teams can instantly locate equipment without wasting time searching. For instance, in logistics, GPS tracking ensures vehicles are always accounted for, eliminating delays caused by misplaced assets.
Asset Availability and Utilization: Knowing exactly where your assets are allows for better use. In the construction industry, tracking heavy machinery ensures that underutilized equipment is reassigned to where it's needed, improving overall productivity.
Proactive Maintenance: Asset tracking systems monitor equipment health and usage, enabling timely maintenance before issues arise. In manufacturing, this means avoiding costly breakdowns by scheduling maintenance when it's most efficient.
Real-Time Inventory Logging: Automated inventory logging keeps records updated in real time. For retailers, this ensures products are restocked promptly, avoiding stockouts and ensuring smooth operations.
Improved Efficiency: By streamlining asset management, companies can reduce downtime and increase output. In healthcare, tracking medical devices allows staff to quickly find the equipment they need, improving patient care and operational efficiency.
Improved Asset Safety and Security: Tracking assets enhances security by reducing the chances of theft or loss. In the oil and gas sector, knowing the location of high-value equipment ensures it’s safeguarded from potential theft or misplacement.
Reduced Costs: By maximizing asset utilization and minimizing losses, asset tracking helps cut unnecessary expenses. In warehousing, tracking forklifts and inventory reduces over-purchasing and lowers overall operational costs.
How Track Assets in Real Time with IoT?
Real-time asset tracking begins with specialized IoT devices that are attached to physical assets like machinery, vehicles, or equipment. These devices use sensors to continuously collect data such as location, usage, temperature, and movement. For example, GPS trackers provide precise location information, while RFID tags or Bluetooth sensors track smaller or mobile items within a facility. These IoT-enabled devices act as the "eyes and ears" of the system, allowing for detailed monitoring of each asset.
Once the data is captured by these devices, it needs to be transmitted in real-time. This is achieved through a range of connectivity options, such as cellular networks, Wi-Fi, or low-power wide-area networks (LPWAN). In remote or industrial areas, satellite connectivity may also be used. These networks ensure that the data from IoT devices reaches a central system instantly, regardless of where the asset is located. Continuous connectivity allows for real-time updates, ensuring that asset managers have the most current information.
All the data collected from IoT devices is sent to a centralized monitoring platform, where it is aggregated and analyzed. This platform provides a real-time dashboard displaying the location, status, and condition of all assets. In industries like logistics or construction, this centralized system enables managers to make quick decisions, such as rerouting equipment or addressing maintenance needs. By visualizing all asset data in one place, companies gain complete visibility, reducing downtime and increasing operational efficiency.
What are the asset tracking technologies used in IoT?
Manual asset tracking through spreadsheets or paper logs poses serious challenges for large enterprises managing assets globally. While it may appear straightforward, this method is highly vulnerable to human error, such as data entry mistakes, outdated records, or even the loss of physical documentation. As asset portfolios grow across multiple locations worldwide, manual tracking becomes increasingly inefficient, leading to inaccurate data, misplaced or unaccounted assets, and soaring operational costs.
Large enterprises cannot rely on this approach. The struggle to maintain real-time visibility across their global operations makes informed decision-making nearly impossible. The lack of visibility hampers productivity, reduces asset utilization, and increases downtime.
Additionally, without automation, scaling becomes a significant challenge, as integrating asset data into advanced enterprise systems remains complex and time-consuming, ultimately limiting the organization’s ability to optimize resources and expand operations efficiently.
Here are a few technologies used in real-time IoT asset tracking by industrial
Barcode Asset Tracking
Larger physical assets can be equipped with barcode labels. Numerous applications are available that utilize scanning software to help manage these items. This electronic system can be accessed by all employees who need it, making it especially useful for organizations with multiple offices or remote workers.
RFID Asset Tracking
RFID tags broadcast the location of your assets without requiring manual scanning. This method reduces errors in asset tracking but necessitates handheld scanners for initial setup. Businesses must assess how many scanners they will need based on their asset volume.
GPS-Based Asset Tracking: GPS asset tracking systems transmit data through cellular networks or satellites. This technology allows organizations to keep accurate logs across distances. Mobile GPS devices can be attached to larger equipment or hardwired into fixed machinery. Geofencing capabilities enable alerts when valuable items move outside designated areas. GPS asset tracking software consolidates all information into an easy-to-use dashboard, simplifying fleet management and improving operational efficiency.
Bluetooth Asset Tracking: Uses Bluetooth Low Energy (BLE) beacons attached to assets, which communicate with nearby Bluetooth receivers. Ideal for indoor tracking within short ranges, such as in warehouses or hospitals.
NFC (Near-Field Communication) Asset Tracking: Similar to RFID, but with shorter communication ranges, NFC allows for quick scanning of tagged assets by simply tapping a smartphone or reader against the asset. It’s useful for fast, secure tracking of smaller, high-value items.
UWB (Ultra-Wideband) Tracking: UWB technology is used for precise, real-time location tracking within indoor environments. It's known for its accuracy, making it ideal for high-security industries like manufacturing and warehousing, where exact asset location is critical.
Wi-Fi Asset Tracking: Uses a network of Wi-Fi access points to triangulate the location of tagged assets. This method is suitable for large facilities where a stable Wi-Fi network is available, such as universities, hospitals, or corporate campuses.
Infrared (IR) Asset Tracking: Employs infrared light to detect assets tagged with IR labels or transmitters. Typically used in controlled environments like hospitals, where precise indoor tracking is required, but with a limited range.
Overview of Asset Tracking Technologies
1. Ultra-Wideband (UWB): UWB technology is emerging as a leading solution in asset tracking due to its high accuracy (often within inches) and ability to penetrate obstacles like walls and metal surfaces.
Advantages:
High location accuracy.
Low power consumption.
Disadvantages:
Requires unique infrastructure deployment.
2. Bluetooth Low Energy (BLE): BLE is widely used for indoor positioning applications like asset tracking due to its low power consumption compared to older solutions like WiFi and GPS.
Advantages:
Relatively inexpensive devices.
Accurate up to a few meters.
Disadvantages:
Latency issues due to signal interference.
3. WiFi Location Tracking: WiFi technology operates on existing networks without requiring additional infrastructure.
Advantages:
High data throughput.
Disadvantages:
Inaccuracy due to environmental factors.
4. Radio-Frequency Identification (RFID): RFID has been around for decades and continues to find relevance across many sectors today by utilizing electromagnetic readers and tags that contain data readable by both stationary and handheld devices.
Advantages:
Small size allows for tagging many types of assets.
Disadvantages:
Variability in precision; often requires manual scans.
5. Barcodes: Barcodes encode unique IDs but require manual scanning by operators.
Advantages:
Extremely inexpensive and lightweight.
Disadvantages:
Requires line-of-sight scanning; prone to human error.
6. Cellular Tracking: Cellular asset tracking determines the general location of an object over long distances but lacks precision compared to other methods.
Advantages:
Long-range capabilities with near-global reach.
Disadvantages:
High power consumption; limited indoor use.
7. Global Navigation Satellite Systems (GNSS): GNSS technologies like GPS provide global visibility but require line-of-sight with satellites for accurate positioning.
Advantages:
Wide availability of signals; trusted reliability among users.
Disadvantages:
Requires clear line-of-sight; high power consumption.
What is an asset tracking platform? How does it work?
An asset tracking platform allows businesses to monitor the location, condition, and usage of their physical assets in real time. These assets can range from vehicles and machinery to tools and equipment, spread across various locations. The platform provides instant insights, helping organizations optimize asset utilization, ensure compliance, and enhance productivity.
Key Features of Asset Tracking Platforms:
Real-Time Location Tracking: Instantly locate assets on a digital map, providing real-time visibility and ensuring equipment is used where it’s needed most.
Real-Time Alerts: Instant notifications keep teams informed of asset movements, maintenance needs, and potential issues, allowing for swift action to minimize downtime and enhance efficiency.
Geofencing: Set boundaries and get notified when assets enter or exit a predefined area, helping secure critical tools and equipment within specific zones
Condition Monitoring: Track the health and performance of assets to prevent malfunctions or downtime. Receive alerts when conditions deviate from the norm, allowing for proactive maintenance
Historical Data and Heat Maps: Platforms with historical data and heat map features allow you to analyze asset movement trends over time. This helps improve future decision-making, especially for managing large fleets or equipment across multiple locations.
Reports and Dashboards: Generate detailed reports on asset utilization, time spent in specific areas, and performance metrics like average turn-around-time (TAT) or asset trip counts
What to consider when choosing an asset tracking and monitoring platform?
Real-Time Visibility: Ensure the platform provides real-time tracking to instantly locate assets and monitor their movement. Immediate visibility is crucial for efficient operations and quick response to anomalies.
Real-Time Analytics and Reporting: Look for a system that offers detailed reports and analytics on asset usage, location history, and performance trends. This helps in making data-driven decisions and optimizing asset allocation.
Real-Time Compliance Monitoring: Ensure assets are used in compliance with safety and operational standards, by tracking their movement and adherence to predefined workflows
Integration with existing and Other Systems: Choose a platform that can seamlessly integrate with your existing systems, like sensors, IoT devices, and ERP tools, ensuring all your data stays connected in one centralized dashboard
Ease of Use and Scalability: The platform should be user-friendly and flexible enough to grow with your business. Look for solutions that can easily handle an increasing number of assets and expanding geographic regions.
Case Studies Demonstrating Asset Tracking Success with Real-Time IoT Solution
Case Study 1: Improving Worker Safety and Asset Utilization in a Mining Operation
Problem: A large mining operation faced challenges with low Heavy Earth Moving Machinery (HEMM) utilization and inefficiencies in workforce management. The site had no real-time visibility of workers, leading to delays in shift changes and safety risks due to incomplete attendance data and the lack of real-time mustering during emergencies.
Solution: To tackle this, a location tracking system was deployed, providing real-time visibility of workers and HEMM. LoRa GPS tags were attached to workers, while BLE beacons were fixed on HEMM and static zones. This enabled automated asset allocation during shift starts and safety features such as geofencing in hazardous zones and SOS alerts for emergencies.
Results: The operation saw a 75% faster shift changeover and enhanced worker safety. Geofencing and SOS alerts improved emergency response, while mustering time was reduced significantly. Worker tracking across 1600+ employees improved safety and operational efficiency, with the ability to monitor refueling delays and manage operator allocation.
Case Study 2: Industrial Worker Safety and Compliance in a Manufacturing Facility
Problem: In a large manufacturing facility, workers' safety was at risk due to a lack of real-time tracking and poor compliance monitoring. The traditional systems were unable to provide accurate attendance or effective emergency responses, and there were concerns about unauthorized access to restricted zones.
Solution: The deployment of a worker tracking system with BLE ID cards provided real-time location visibility. The BLE gateways and geofencing features enabled alerts for unauthorized zone entry. SOS buttons were added to ID cards for emergency situations. The system is also integrated with biometric access controls for improved attendance accuracy and compliance reporting.
Results: The implementation resulted in improved worker safety and faster emergency response times. With reduced search times and automated compliance monitoring, the facility saw enhanced personnel productivity and improved visibility into bottlenecks and movement within the plant. The mustering time was reduced by 15 minutes during emergencies.
Case Study 3: Asset Tracking for a Logistics and Distribution Company
Problem: A logistics company was struggling with productivity gaps due to high variation in the time contractors spent in the dock area. There was no system in place to monitor contractor utilization effectively, leading to significant losses in productivity and excessive paperwork.
Solution: A contractor worker tracking system was introduced using BLE tags assigned to contractors, with gateways placed across the campus. The system monitored the productive time of contractors as a percentage of their working hours and generated reports on dock time utilization. Real-time dashboards were created to provide instant alerts for any discrepancies.
Results: The company experienced a 45% increase in contractor utilization, leading to savings of up to Rs. 7,500 per employee per month. Additionally, the tracking system helped create value worth up to Rs. 60 lakhs per month by identifying and closing productivity gaps. The process became faster, with a 70% reduction in human intervention and automated alerts improving the overall efficiency.
Case Study 4: Fleet Management for a Logistics Operation
Problem: A logistics company handling multiple remote sites faced issues with fleet visibility. The truck allocation process was manual, time-consuming, and prone to errors, leading to delays and increased downtime for rigs.
Solution: The solution involved digitizing the truck allocation process. GSM-enabled GPS devices were installed in trucks to provide real-time tracking, and a live dashboard was set up to manage fleet movements. The truck allocation process was automated using a mobile app, reducing the need for manual entries.
Results: The logistics operation saw a complete digitization of the end-to-end truck allocation process, reducing the truck allocation time to just 120 seconds. This streamlined approach decreased rig downtime, provided strategic insights through data-driven reports, and significantly improved process efficiency.
Case Study 5: Critical Asset Tracking in a Healthcare Setting
Problem: A healthcare organization lacked real-time visibility of critical equipment and faced difficulties in tracking high-value assets across multiple hospitals. The lack of maintenance tracking and traceability led to lost sales opportunities and reduced equipment availability for revenue-generating activities.
Solution: A tracking system using GPS-GSM and QR code tags was deployed to monitor the location of electronic and surgical equipment. A mobile app was introduced for asset management, enabling paperless tracking and integration of maintenance schedules. Alerts were configured to notify staff of missing or misplaced assets.
Results: The solution provided real-time visibility of 20,000 assets across 40 locations, improving equipment availability for critical operations. The system reduced search times for demo equipment and improved equipment maintenance planning, leading to a significant increase in operational efficiency.
Take Control of Your Assets
Understanding the fundamentals of asset tracking—its technologies, benefits, and practical applications—can empower organizations across various industries—including oil and gas, healthcare, logistics, retail manufacturing energy construction—to take control of their physical assets effectively.
By leveraging advanced solutions tailored specifically towards their needs—whether it be UWB for high-value items or barcodes for low-cost inventory—businesses can enhance operational efficiency while minimizing losses caused by theft or mismanagement.
Investing in comprehensive solutions not only protects valuable resources but also paves the way towards data-driven decision-making leading towards significant cost savings over time along with improved performance metrics overall within organizations' operations framework! As technology continues evolving rapidly; staying proactive while adopting innovative strategies discussed herein will ensure firms remain competitive amidst ever-changing landscapes!
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